Marketing-Cloud-Account-Engagement-Specialist Practice Online

Question 1

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

A : Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B : High click rates indicates that the email subject line should be the focus of the email content.

C : Low click rates encourage the user to optimize content or link placement in other email sends.

D : High open rates indicates that prospects are interacting with the content.

Answer: C

Question 2

What is one way a sales rep can convert a visitor to a prospect?

A : The sales rep gives the visitor a phone call.

B : The sales rep increases the visitor s score to 100.

C : The sales rep manually associates the visitor with a prospect.

D : The sales rep walks the visitor through a demo.

Answer: C

Question 3

Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

A : True

B : False

Answer: A

Question 4

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

A : On the 'Sending' tab of the email template

B : On the Testing' tab of the email template

C : On the Testing' tab of the list email

D : On the 'Sending' tab of the 1st email

Answer: D

Question 5

How could a visitor convert to a prospect?

A : Download an eBook

B : Open a Marketing Cloud Account Engagement email

C : Submit a Marketing Cloud Account Engagement form

D : Watch a video hosted in Wistia

Answer: C

Name:	Salesforce Marketing Cloud Account Engagement Specialist (WI24)
Exam Code:	Marketing-Cloud-Account-Engagement-Specialist
Certification:	Salesforce Marketer
Vendor:	Salesforce
Total Questions:	291
Last Updated:	May 08, 2024

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