Marketing-Cloud-Personalization Practice Online

Question 1

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A : Rule Based Testing

B : Variation Testing

C : A/B Testing

D : Time Based Testing

Answer: C

Question 2

What qualifies a web visitor to see any experience of a web campaign?

A : Campaign tracking rules

B : Einstein Next Best Action

C : Einstein Recipe Ingredients

D : Email campaign rules

Answer: C

Question 3

How does Guardian determine the expected range for a given metric?

A : Guardian uses continuous machine learning to set predict the expected range

B : Guardian comes with pre-built ranges for each metric, which cannot be configured

C : Guardian uses upper and lower bounds set by the user for each metric.

D : Guardian queries the Data warehouse to establish logical the expected ranges

Answer: D

Question 4

What would a marketer include in a recipe if they want the visitor affinity score when showing

recommendations?

A : Exclusion

B : Ingredients

C : Booster

D : Variation

Answer: C

Question 5

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

A : Similar Items

B : Trending

C : Co-Browse

D : Collaborative Filtering

Answer: D

Name:	Marketing Cloud Personalization Accredited Professional (WI24)
Exam Code:	Marketing-Cloud-Personalization
Certification:	Salesforce Accredited Professional
Vendor:	Salesforce
Total Questions:	113
Last Updated:	May 13, 2024