MKT-101 Practice Online

Question 1

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.

What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A : After the file import, use the transfer file activity to move data into data extensions in child BUS.

B : Create automations that import the data directly into the child BUs to bypass the parent level BU.

C : After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Answer: C

Question 2

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.

Which best practice should the email designer follow to meet accessibility standards?

A : Minimize whitespace

B : Build image-based emails.

C : Use contrasting colors

Answer: C

Question 3

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

What should be used to source the data from these different sources?

A : Attribute Group

B : SQL Query Activity

C : Data Filter

Answer: B

Question 4

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

A : API Event Entry Source

B : CloudPages Entry Source

C : Contact Event Entry Source

Answer: A

Question 5

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within content slot?

A : Under user permissions, select limited template access.

B : Configure Content Blocks to only be usable within approved templates.

C : Configure restrictions within a Content Area for approval block types

Answer: B

Name:	Build and Analyze Customer Journeys using Marketing Cloud (WI24)
Exam Code:	MKT-101
Certification:	Marketing Cloud Consultant
Vendor:	Salesforce
Total Questions:	148
Last Updated:	May 13, 2024

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